An advertiser's job is to interest you in a product, and hopefully, persuade you to buy it. Some advertisements are enormously successful in entertaining, creating interest and leaving an impression. Watch the following ads and reflect on how successful the ad is at delivering a message. Consider the following questions:
1. Does the ad tell a story? If so, what is the basic structure—what is the sequence of events or actions?
2. Is there dialogue? How do the actors interact?
3. Is there a narrator (a voice of someone that you do not see)? If so, is it a man or a woman? Old or young? Authoritative, playful or matter-of-fact?
4. What is the tone of the ad—is it humourous, playful, serious, informative, etc?
5. Does the ad use music? What role does the music play?
6. What other technical devices are used in the ad: Does the ad show close-ups of the characters or long-shots (a picture taken from a distance)? Is lighting used in any special way? Are there unusual camera angles?
7. Are printed words used in the ad? What effect do they have?
8. Who is the target audience? Who is the commercial trying to reach?
9. What is the message? Is the intention to convince you to buy a product, inform you to do something or something else?
10. Does the commercial succeed in delivering the message? Do you feel inspired to act?
Rio Paralympics (Brazil)
Five Year Plan-Old Spice (US/London)
Evan: Sandy Hook Promise (US)..
Afghan Immunity Charm (India/Afghanistan)
Adidas Original (US)
Kiwi Bacon (New Zealand)
Berlitz (Germany)
Molson Beer (Canada)
Funding for the Arts (Canada)
Rice Krispies (USA 1960's)
How do these ads compare to other ads you have seen? Why are some ads more successful than others? Take a look at a short video called How to Write a Boring Ad that makes fun of traditional commercials.
After you have watched the commercials, work with a partner to write a short analysis of one or two of these ads by answering the questions above in a well-structured paragraph. Print out your paragraph to turn it in (double-spaced).
Fake Websites, Hoax Websites, Manipulative Websites
When conducting research, make sure the sources you use are reliable. Asking the questions Who? What? Why? Where? When? How? regarding the websites you find will help you evaluate whether a site is authentic and reliable. Also, be sure to verify information by searching other sites.Here are some clues that a site may be a hoax or unreliable:
- cute, silly or inappropriate url address
- spelling or grammatical errors
- unprofessional layout, fonts, use of colours
- difficult to navigate
- no name or organization sponsoring the site
- no clear author, owner or administrator
- outdated information; not recently updated
- false, misleading or exaggerated information
- information contradicts everything you have learned
All About Explorers
Aluminum Foil Deflector Beanie
Dihydrogen Monoxide FAQ or Dihydrogen Monoxide - The Truth
Dog Island
Friends of Science
Geno Choice: Create Your Own Genetically Correct Child
Jackalope Conspiracy
Martin Luther King
Republic of Molossia
Save the Endangered Pacific Northwest Tree Octopus
Velcro Crop Failures
Advertising or Journalism: Which Is It?
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